关于此课程

没有客户,就没有业务。这门市场营销课程将帮助你理解潜在用户,并力求让产品满足客户需求。本课程将帮助你制订一项找出目标用户的战略,了解如何与用户沟通,以及与用户说些什么。本课程内容包含研究、规划和执行工作,以及最重要的,如何扩大用户量。

学费
免费
学习时间
大约 2 WEEKS
难度
中级
你将获得

Rich Learning Content

Interactive Quizzes

Taught by Industry Pros

Self-Paced Learning

Student Support Community

开始你的旅程

学习这门免费课程,迈出通往iOS 开发者(英文)职业道路的第一步。

免费课程

应用市场营销

合作企业 Google

通过创新性的自主学习方式,掌握新技能,提升竞争力。

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课程讲师

Lauren Castellano
Lauren Castellano

讲师

Roni Bonjack
Roni Bonjack

讲师

你将学到什么

lesson 1

Understand the User

  • Learn to define and create a targeted marketing plan for specific user segments.
  • Analyze your competitive advantages and disadvantages through market segmentation and learn how to position your product.
  • Conduct competitive analysis in order to create your unique value proposition.
lesson 2

Pre-launch

  • Create marketing goals in order to focus your marketing plan.
  • Start thinking about your distribution plan and consider what keywords work best for your goals.
  • Learn about the beta-testing community, and prepare your landing pages.
lesson 3

Launch!

  • Prepare, launch, execute, and gain your first users.
  • Outline a go-to-market strategy and gain the know-how to execute on it.
  • Learn SEO (search engine optimization) skills to get your first 1000 users.
lesson 4

Customer Acquisition

  • Learn about paid and free customer acquisition methods from AdWords.
  • An introduction to social marketing, email marketing and more.
lesson 5

Measurement Fundamentals

  • Learn to use data to iterate and optimize your marketing plan.

先修知识及要求

本课程并没有严格的先修条件,并且你可以使用我们的 aBarkment 应用作为案例完成本课程。但是如果你有着自己的产品创意,我们也鼓励你学习我们的产品设计快速原型设计课程。

查看使用优达学城的技术要求

为什么学习这门课程?

你将提出一项赢得和增加用户的计划。修完本门课程后,你将具有一套有效的营销计划,包括一份向客户进行价值描述的幻灯片,如何积蓄实力对抗竞争对手,你的目标受众是谁,以及如何增加用户量。

我将获得什么?
Instructor videos Learn by doing exercises Taught by industry professionals