关于此课程

There is no higher form of user validation than having customers support your product with their wallets. However, the path to a profitable business is not necessarily an easy one. This course blends instruction with real life examples to help you effectively develop, implement, and measure your monetization strategy, iterating on the model as appropriate.

学费
免费
学习时间
大约 1 MONTHS
难度
中级
你将获得

Rich Learning Content

Interactive Quizzes

Taught by Industry Pros

Self-Paced Learning

Student Support Community

开始你的旅程

学习这门免费课程,迈出通往VR 开发者(英文)职业道路的第一步。

免费课程

App Monetization

合作企业 Google

通过创新性的自主学习方式,掌握新技能,提升竞争力。

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课程讲师

Jessica Uelmen
Jessica Uelmen

讲师

Ido Green
Ido Green

讲师

你将学到什么

lesson 1

Introducing Monetization

  • A monetization strategy is comparable to the product/market fit for a new idea.
  • Start thinking about profitability from the beginning.
  • Learn about monetization models, profit margins, KPIs, and customer acquisition and retention.
lesson 2

Monetization Strategies

  • Monetization strategies for freemium, subscription, eCommerce, and Ads across web, games, and native apps.
  • Learn about the tools startups use to implement these strategies and design a plan to execute a model for your own product.
lesson 3

Implement a Monetization Plan

  • Choose and tailor a monetization strategy for your product and learn how to set up tracking to monitor its effectiveness.
  • Use Google Analytics and other tracking tools to get behavior reports, crashes, exceptions, and app speed.
lesson 4

Optimize Your Model

  • Learn how to react and re-engage users if your monetization strategies don’t originally work.
  • See how product and monetization are closely tied and how the Hooked Model can be used to optimize your strategy.

先修知识及要求

This course has no formal prerequisites, but you will get a lot more out of the instruction and exercises if you’ve got a product design, or you’ve completed Product Design before enrolling in this course.

查看使用优达学城的技术要求

为什么学习这门课程?

Google Developer Relations has worked with thousands of developers in hundreds of startups to help them build successful apps. Along the way, they’ve identified common themes that contribute to successful monetization strategies.

This course combines this expertise with insights from leading startups in multiple industries. From ecommerce to games, this course will guide you through the best practices and principles for monetizing your app. By the end of this course, you’ll be able to:

  • Choose & implement a monetization strategy relevant to your product
  • Set performance metrics & monitor the success of a strategy
  • Know when it might be time to change methods
我将获得什么?
Instructor videos Learn by doing exercises Taught by industry professionals